Free Google Ads audit for DTC brands

    Find out what Google is quietly charging you for

    Eight deterministic checks against 90 days of your account, reconciled against your actual orders. Numbers, not vibes, and every finding priced in dollars.

    Read-only Google Ads access, eight checks, a scored result in under a minute. Prefer the full reconciled audit?

    100% free, no credit card required. Read-only access only.

    • Access
      read-only, always
    • Setup
      about 5 minutes
    • Cost
      free, no card
    • Findings
      sized in dollars

    The eight checks we run

    01

    Spend with zero purchases

    Every campaign, ad group and keyword that spent for 90 days without a single conversion, totaled in dollars.

    02

    Brand propping up blended ROAS

    We split brand from non-brand so you see what acquisition really costs. Brand clicks you would get anyway make everything look profitable.

    03

    Search Partners and Display leakage

    Search campaigns quietly serving on partner sites and Display placements, which convert materially worse than Google Search.

    04

    Broad match without guardrails

    Broad match on manual bidding is uncontrolled query matching. We total what loosely related searches cost you.

    05

    Negative keyword gaps

    The exact search terms that ate budget with zero orders, ready to paste into your negatives.

    06

    PMax eating your brand

    Performance Max claiming conversions your brand terms would have caught anyway, inflating its reported return.

    07

    Conversion tracking sanity

    Whether Google's claimed conversions agree with your backend orders, and by how much they overclaim.

    08

    Impression share, split by cause

    Where you are rationed by budget and where by rank, so budget moves have a direction instead of a guess.

    Drawn from a library of 85 problem patterns and 16 data integrity checks. Every dollar figure is modeled from your data and labeled that way.

    In plain English

    Everything above, as a checklist you can hand to anyone.

    • Spend with zero purchases
    • Brand propping up blended ROAS
    • Search Partners and Display leakage
    • Broad match without guardrails
    • Negative keyword gaps
    • PMax eating your brand
    • Conversion tracking sanity
    • Impression share, split by cause

    How it works

    1. STEP 1

      Connect.

      One checklist page, read-only grants, about five minutes.

    2. STEP 2

      We pull 90 days.

      Your data is reconciled against your backend orders before anything is sized, because platform numbers overclaim.

    3. STEP 3

      You get the audit.

      A five-page PDF: every confirmed finding sized in dollars, plus a 30/60/90 plan. Yours to keep either way.

    Trust

    Read-only. Always.

    The audit cannot change anything in your accounts. Every grant is read-only, scoped to the platform you connect, and revocable in one click. Your data is never shared and never used to train anything. Sections we cannot verify are marked, not guessed.

    Free Google Ads audit for DTC brands

    Eight deterministic checks against 90 days of your account, reconciled against your actual orders. Numbers, not vibes, and every finding priced in dollars.

    Audit my Google Ads

    100% free, no credit card required.