Problems
Most Operators Miss

• 01
  Acquisition / MeasurementSubscription / DTC

  Your acquisition isn't dead. Your attribution is lying to you.

  A subscription-heavy brand read its blended CAC as catastrophic and was about to cut spend.

  Stakes~$340K/yr in spend at risk of being cut against a healthy engine.
• 02
  Creative / ProcessCreative / Testing Discipline

  You're euthanizing ads before they're old enough to vote.

  Creatives cut at day three on a few hundred dollars, long before statistical significance.

  Stakes~$120K/yr in creative production spent on tests that were never allowed to conclude.
• 03
  Measurement / AttributionAttribution / Measurement

  You changed your measurement and called it a performance drop.

  A platform value-bidding shift moved the attribution goalposts mid-flight.

  Stakes~$90K/yr in budget reallocated based on a window change, not a real change.
• 04
  Measurement / Event TrackingConversion Tracking

  Your most important event has been reporting nothing for weeks.

  A custom-conversion name mismatch meant the optimization signal was silently empty.

  Stakes~$60K/yr optimized toward a target the platform couldn't actually see.
• 05
  Acquisition / ReportingBlended Metrics

  Blended ROAS is the most comfortable lie in your account.

  A healthy blended figure was averaging profitable repeat revenue over unprofitable new-customer buys.

  Stakes~$200K/yr of acquisition spend running underwater inside a "fine" blended number.
• 06
  Acquisition / StructureAccount Structure

  If you can't see funnel stage in the structure, you can't manage it.

  Dozens of campaigns with no top, mid, or bottom funnel separation.

  Stakes~$150K/yr allocated with no reliable way to tell prospecting from retargeting.
• 07
  Retention / CohortRetention / Cohort

  Your retention is so good it's hiding that you can't acquire.

  Strong subscription retention masked a stalling new-customer top of funnel.

  Stakes~$110K/yr of growth deferred by mistaking a cohort problem for health.
• 08
  Creative / ComplianceBrand Risk / Claims

  Your best-performing claim might be your biggest liability.

  A facility and sourcing detail directly conflicted with a claim featured in top creative.

  StakesLatent exposure on the single highest-spend claim in the account.
• 09
  Strategy / EconomicsStrategy / North Star

  You're tuning AOV in a business that runs on units and MRR.

  The whole program was being judged on a metric that didn't map to how the business makes money.

  Stakes~$130K/yr of effort pointed at a metric that doesn't move the P&L.
• 10
  Economics / LTVLTV / CAC Modeling

  You're underpricing how much a customer is actually worth.

  Churned-then-winback value was being miscounted, distorting allowable CAC.

  Stakes~$95K/yr in acquisition the brand wrongly believed it couldn't afford.

Figures are modeled at each account's own scale and represent the size of the problem identified, not results claimed. All examples de-identified.