Comps and samples polluting the numbers
$0 and fully discounted orders drag AOV and inflate your discount rate. We strip them and re-read the account clean.
Free store economics audit
Eight checks on 90 days of orders that rebuild your real unit economics: contribution margin, true CAC, and the leaks between them.
100% free, no credit card required. Read-only access only.
$0 and fully discounted orders drag AOV and inflate your discount rate. We strip them and re-read the account clean.
Subscription and repeat orders in the denominator make acquisition look cheaper than it is. We restate CAC on new customers only.
Effective discount rate by code, and which codes leak margin without buying growth.
Where refunds concentrate: by SKU, by geography, by cohort. Concentrated refunds are a product problem wearing a marketing costume.
CM1 to CM3 rebuilt from your actual orders, so you know whether you can afford your CAC at all.
Your cohorts against CPG DTC benchmarks: whether retention is a lever you can pull or a leak you must plug.
What you charge for shipping against what it costs you, per order, totaled per year.
Months to recover CAC from contribution, not revenue. Revenue payback flatters everyone.
Drawn from a library of 85 problem patterns and 16 data integrity checks. Every dollar figure is modeled from your data and labeled that way.
Everything above, as a checklist you can hand to anyone.
One checklist page, read-only grants, about five minutes.
Your data is reconciled against your backend orders before anything is sized, because platform numbers overclaim.
A five-page PDF: every confirmed finding sized in dollars, plus a 30/60/90 plan. Yours to keep either way.
The audit cannot change anything in your accounts. Every grant is read-only, scoped to the platform you connect, and revocable in one click. Your data is never shared and never used to train anything. Sections we cannot verify are marked, not guessed.
Eight checks on 90 days of orders that rebuild your real unit economics: contribution margin, true CAC, and the leaks between them.
100% free, no credit card required.